a) What is the feeling you wanted your gum package to portray? How did you achieve this?
The feeling that I wanted my gum package to portray is a fruity, vibrant, and cool feeling. I achieved this feeling by, adding gum colours, and lots of bright fruity colours, plus many fun fruit shapes.
b) Who are you targeting your gum to? How did you achieve this?
The people that I am targeting my gum to are, mostly people around the age of 12 to 24. I achieved this by, making it look fun, yet sopshiticated.
c) What area in your design did you use Photoshop?
The area of my design that I used Photoshop is the detailing, and the brushes.
d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?
The part of my gum package that I custom designed was, the detailing and also the brushes.





